SmallBusinessNewz

The Era Of Social Business

s today the day we start thinking about social media as part of an integrated program?My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem.

More Small Businesses Turning Towards Social Media

As the economic downturn continues to impact marketing budgets, more small businesses have turned to alternative marketing methods such as embracing social media.According to results from the small business success index, levels of social media adoption increased from 12 percent to 24 percent over the past 12 months.

Keep Learning To Keep Growing Your Business

One of the keys to growing any business is to keep learning and stay open to new ideas. That’s why, every so often, I like to share a few of the books that have most recently topped my must-read list. Some of are non-fiction and specific to your business, and a couple simply inspired and entertained me in special ways that make them worth sharing. Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

How Well Do You Know Internet Marketing?

Internet marketing is one of those strange things. It is so easy to talk about at high levels and feel that you have enough information to make important decisions with some level of comfort. Everyone throws around terms like SEO (search engine optimization), paid search (PPC), social media (in all its various forms) and then has the classic two-part reaction.I can do thisIt won’t cost much, if anything at all.  

What Tales Of The Fantastic Are You Using?

In 1947, a businessman from Idaho named  Kenneth Arnold reported seeing nine strange disks of light in the sky while flying above the Cascade Mountains in the US.While his experience wasn’t the first time unexplained objects had been recorded, it was the first time that they were recognized as alien craft. The myth of the UFO was born.

When Was The Last Time Your Website Was Tested?

When was the last time you had other people test your Website? If you’re answer is never, there’s no time like the present. Because while you may think your site makes perfect sense, you’re too close to it to be objective. It might not seem the same way to someone who doesn’t know thing one about what you do or sell. The solution? Ask a few other people to review your site and answer—at a minimum—the following questions:

Building A Loyal Customer Base

Here are several excerpts from an article by Ariel Finkelstein, co-founder and CEO of Kampyle, How to Make the Most of Your Customer Feedback.  Check out the complete source article for much more on this topic:

Want More Web Traffic?

Anytime you put a Website link in an email or anywhere online, you want to do your best to make sure that link is live and clickable. That way people can click on it and go straight there. To do that, make sure you: 1) Always include the http:// before the www.

Are Negative Reviews Sometimes Positive?

If you were to ask most people, they would tell you that negative reviews would kill their company. However, I can tell you of one company that turned their entire business around based on negative reviews and feedback. Dominoes Pizza The result? Record breaking sales for Superbowl. Their customers specifically stated:

More SMB's Doing Their Internet Marketing Homework

I have spoken here at Frank Thinking about how it seems that SMB’s just don’t get it when it comes to Internet marketing and social media. Too much chasing rabbits and too little chasing reality.